Supermac's loses latest round of legal battle with McDonald's
Supermac’s has lost the latest round in its long-running legal battle with McDonald’s over trademarks with the European Union Intellectual Property Office ruling that the Irish fast food chain’s logo is too close to its rival’s “Big Mac” mark.
The finding that there was a likelihood of confusion between the two names for English and German-speaking consumers means “Supermac’s” cannot be registered as a trade mark across the EU.
However, the ruling does not affect Supermac’s ability to trade under its own name in the Republic.
In an unreported decision from the end of June, a EUIPO board of appeal rejected Supermac’s claim that there was no reasonable likelihood that the public would mistake a Supermac’s restaurant for a Big Mac burger.
Supermac’s had appealed a EUIPO ruling in June 2025 which found in favour of the McDonald’s International Property Company that allowing “Supermac’s” to be registered as an EU trademark created the likelihood of...
We've summarized this news for a quick read. If you're interested, you can read the full article here:
